Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana, and self-expression, our brand is for the free-thinkers and the optimists who don't take life too seriously. For those who say, “take-me-as-I-am. Or don’t. It’s cool.”
In the beginning, we experimented with vintage jeans, remixing the classic to create something new. Now we make denim AND lifestyle wares. Call it eclectic Americana for all. Our products portray personality through perfectly imperfect.
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Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana, and self-expression, our brand is for the free-thinkers and the optimists who don't take life too seriously. For those who say, “take-me-as-I-am. Or don’t. It’s cool.”
In the beginning, we experimented with vintage jeans, remixing the classic to create something new. Now we make denim AND lifestyle wares. Call it eclectic Americana for all. Our products portray personality through perfectly imperfect.
Hours
Location
Contact